Better Homes & Gardens
Mason McDuffie Real Estate
A Partnership Deep in Integrity and History

COMPANY HISTORY
More than a Century of Service: A Respect for Tradition with a Commitment for Innovation

Our heritage began with the founding of Mason-McDuffie Real Estate in 1887. Generations of San Francisco Bay Area residents have relied on the service, integrity and proven ability of our real estate specialists.

Joseph Mason founded the company, opening a one-man real estate and insurance business with offices in Berkeley and San Francisco. After Duncan McDuffie joined Mr. Mason in 1905, the company pioneered the "planned unit development" concept, creating the beautiful Claremont, Northbrae and St. Francis Wood residence parks. Utilizing the talents of such distinguished local architects as John Galen Howard, Henry Gutterson, and the firm of Omstead Brothers, Mason-McDuffie garnered awards and national attention for their innovative use of green belts, contoured roads and underground utilities.

In 1997, Mason-McDuffie joined the Prudential Real Estate Network, and in 2010, transitioned back to our roots as Mason-McDuffie, aligned with Better Homes and Gardens. Our company is the 19th Largest real estate services firm in the Nation, Number One in the East Bay, and Fourth overall throughout the entire Bay Area.

The Power of Branding
What you think when you hear or see Better Homes and Gardens?

Why Better Homes and Gardens/Mason-McDuffie
What distinguishes our company from others?

The Northern California and Northern Nevada network in numbers:
Our company has offices in Northern California and Northern Nevada. Our network has:

The marriage of a lifestyle media brand and legacy real estate company
Consumers benefit uniquely from our innovative technology, robust business tools and enhanced consumer information to create exceptional real estate experiences. We bring a fresh approach to the business through the universal awareness of the Better Homes and Gardens brand. We are the only real estate company with the ability to market our clients' properties to the 85 million subscribers in the Meredith database, significantly widening exposure for our clients' properties.

We will market your home tirelessly and systematically
From the moment you list your home with us until the moment it sells, we will market your home aggressively. We start with sending out alerts to qualified home buyers through our proprietary intranet even before your home hits the Multiple Listing Service (MLS). Other components of our well-oiled marketing machine include eCards, direct mail marketing, mobile texting, web commercials, virtual tours, and more. Our strategic investment in Web 2.0 technologies is redefining the standard for consumer usability, ease and engagement.

Technology that provides unparalleled exposure for your property
The Internet isn't just an information source any more. It is where most consumers do their own research. Your property will benefit from the national exposure it receives on all of the top consumer real estate websites. It will also profit from the search engine marketing efforts of our national website bhgrealestate.com, as well as our own local website, bhghome.com, which is consumer friendly and filled with relevant content to engage home buyers and sellers before, during and after the transaction.

Better Homes and Gardens Real Estate has exclusive access to one of the largest consumer databases in the world, through Meredith Publishing's database of 85 million subscribers.

WHAT'S IN A NAME?
The Power of Branding

The Better Homes and Gardens brand name is so powerful to consumers that real estate agents have been using it for years in their ads for properties that they are marketing. Consumers associate quality and desirability with the brand. It's exactly what we want potential buyers to think when they learn about your home.

RELOCATION AND REFERRAL SERVICES
How Can Our Relocation and Referral Programs Help the Sale of Your Home?

Nearly one third of residential real estate transactions involve relocation. Our company has a vast network of moving professionals who connect buyers and sellers involved in relocation on an international, nation and local level. As a seller that means that you have access to a significant pool of active buyers seeking to relocate

Cartus Relocation is the largest relocation service provider globally. Cartus Relocation has contracts with thousands of corporations, large and small to provide relocation to their employees. Cartus Relocation manages the affinity program for USAA and other organizations.

In addition to Cartus Relocation, Cartus Network Brokers member companies closed almost 55,000 transactions in 2009. These referral opportunities are created by the 98,000 Cartus Broker Network agents within their markets.

Cartus Relocation and Cartus Network Brokers are not alone in providing opportunities for the agents of our company. We are aligned with 20+ other relocation management companies and other corporations, credit unions, and associations.